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Featured Video                         Olive oil loses its virginity in Tom Mueller's book 'Extra Virginity'

Tom Mueller in Imperia, Italy

Olive trees in Seborga, Liguria

Extra virgin olive oil and focaccia

Mamma Mia, it can't be virgin oil, can it?

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For millennia, fresh olive oil has been one of life's necessities-not just as food but also as medicine, a beauty aid, and a vital element of religious ritual. But what if this symbol of purity has become deeply corrupt? Starting with an explosive article in The New Yorker, Tom Mueller has become the world's expert on olive oil and olive oil fraud. A story of globalisation, deception, and crime in the food industry from ancient times to the present. Extra Virginity is also an inspiring account of the artisanal producers, chemical analysts, chefs, and food activists who are defending the extraordinary oils that truly deserve the name "extra-virgin."

Video directed and edited for W.W. Norton/Studio Now by RivieraLife.tv's Mark Dezzani
Order Tom Mueller's Extra Virginity from Amazon or in the U.S.A. direct from the publisher W.W. Norton
Listen to Tom Mueller's interview on National Public Radio (NPR)

Olive Oil’s Growers, Chemists, Cooks and Crooks  nytimes.com 07 Dec 11 A few pages into Tom Mueller’s new book, “Extra Virginity,” there’s a funny moment when an olive oil expert holds up a bottle that’s covered with dubious claims: “100 percent Italian,” “cold-pressed,” “extra virgin.” The man shakes his head and says, perhaps with a hint of Don Rickles in his voice, “Extra virgin? What’s this oil got to do with virginity? This is a whore.” These are sentences to savor. They underscore this book’s project, which is to demonstrate the brazen fraud in the olive oil industry and to teach readers how to sniff out the good stuff. Dwight Garner.

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