RivieraLife.tv
Business
|
|
|
Featured Video
Olive oil loses its virginity in Tom Mueller's book 'Extra Virginity'
|
|
|
|
|
Loading the player ...
|

For millennia,
fresh olive oil has been one of life's necessities-not just as
food but also as medicine, a beauty aid, and a vital element of
religious ritual. But what if this symbol of purity has become
deeply corrupt? Starting with an explosive article in
The New Yorker,
Tom Mueller
has become the world's expert on olive oil and olive oil fraud.
A story of globalisation, deception, and crime in the food
industry from ancient times to the present.
Extra Virginity
is also an inspiring account of the artisanal producers,
chemical analysts, chefs, and food activists who are defending
the extraordinary oils that truly deserve the name "extra-virgin." |
|
|
Video directed
and edited for W.W. Norton/Studio Now by RivieraLife.tv's
Mark Dezzani |
|
Order Tom
Mueller's Extra Virginity from
Amazon or in the U.S.A.
direct from the publisher
W.W. Norton |
|
Listen to Tom
Mueller's interview on
National Public Radio (NPR) |
|
Olive Oil’s Growers, Chemists, Cooks
and Crooks
nytimes.com 07
Dec 11
A
few pages into Tom Mueller’s new book, “Extra Virginity,”
there’s a funny moment when an olive oil expert holds up a
bottle that’s covered with dubious claims: “100 percent
Italian,” “cold-pressed,” “extra virgin.” The man shakes his
head and says, perhaps with a hint of Don Rickles in his
voice, “Extra virgin? What’s this oil got to do
with virginity? This is a whore.” These are sentences to
savor. They underscore this book’s project, which is to
demonstrate the brazen fraud in the olive oil industry and
to teach readers how to sniff out the good stuff.
Dwight Garner. |
|
|
|
 |
The 4th annual
CleanEquity Monaco
event for Cleantech innovators and investors was set against a
difficult economic climate. This invite only event
introduces Cleantech entrepreneurs to venture capital
investors. In this report we hear from
Prince
Albert II of Monaco,
George Frampton (a former
advisor to President Obama),
Stelios
Haji-Ioannou
and
RivieraLife.tv's Mark
Dezzani
interviews delegates on the chances for change versus the
inertia of big business. |
 |
The 21st
Monaco Yacht Show, 21-24 Sep 11, was a tale of two recessions.
The super rich continue to commission superyachts of 50
metres and more, whilst there are fire sales for second
hand smaller yachts that have flooded the market.
Meanwhile, the regulators are catching up with this
offshore business, with new laws regulating crew and
safety conditions.
RivieraLife.tv's Andrew Burroughs
reports and talks to
Jamie Edmiston
of Edmiston and Company,
Sir Alan
Massey
and
Luca Bassani Antivari
of Monaco's Wally Yachts. |
 |
The
8th edition of
Top Marques Monaco took place at the Grimaldi Forum,
Monaco 14-17 Apr 11. It is the world's only live supercar show,
and this year six new models were premiered.
RivieraLife.tv correspondent
Richard McCreery reports on
Pagani's
new Huayra,
Fisker's
new hybrid Karma
4 door saloon,
Soleil Motors
proto-type, he takes a spin in the handbuilt
Noble 600
and meets Paolo
Spada from the
renowned family of leading supercar designers. BBC TV & Radio presenter
Chris Evans
unveils a model by
Dante of his own
Ferrari 250 GTO. |
 |
Monaco based
beauty products company Daniele de Winter was launched in 2003.
With the launch of the 'deW InsideOut' beauty product range in
2006, the company enjoyed rapid growth from local niche skincare
company to a global beauty phenomenon. The company founder
InsideOut is a range of luxury beauty products based on solid
scientific research. In this
video clip
Daniele de Winter explains her life mission to turn science into
pleasure.
|
|