RivieraLife.tv Cannes Lions 09 Archive

This years 56th Cannes Lions International Advertising Festival was all a twitter about showing the ad industry's ethical face. There was a keynote presentation Friday 26th on the environment with former UN Secretary General, Kofi Annan, supported by Sir Bob Geldof and David Jones, Global CEO of Euro RSCG Worldwide - Havas Worldwide representing the ad industry. Watch the video of Annan's & Geldof's speeches here. In a related initiative the fest linked up with YouTube for up & coming young talent to create a one minute ad in 48 hours in aid of Oxfam's efforts to combat climate change.Thw winners can be viewed here. Keeping the viral vibe going, Biz Stone co-founder of Twitter explained the vertigionous rise of the Tweeting phenomenon. Microsoft CEO Steve Ballmer predicted the future and it went 'Bing'.

Watch extensive video coverage from Cannes Lions 09 here

Barack Obama's campaign manager David Plouffe spoke Thursday on what was probably last years most succesful global ad campaign. Who frontman Roger Daltrey and concert promoter Harvey Goldsmith spoke about music branding at the Y&R seminar Thursday. Film director Spike Lee also gave a keynote speech on Friday. You can see video updates on all of these and other events on the Cannes Lions web-site.

Video Volkswagen named Cannes Lions Advertiser of the Year Brand Republic 13 May 09 Volkswagen will be awarded the Advertiser of the Year prize at this summer's Cannes Lions International Advertising Festival. Matt Williams.

Video Obama wins Titanium & Integrated Grand Prix MarketingMag.ca 27 Jun 09 On the hotly anticipated Titanium & Integrated winners list, Obama For America won both Grand Prix by unanimous agreement—the first time one campaign has won the Titanium Grand Prix and the Integrated Grand Prix. Spearheaded by campaign manager, and Cannes keynote speaker, David Plouffe, the Obama campaign has been lauded as a breakthrough in political campaigning, using social and online media to rally grassroots support, and raise funds that would go towards mainstream media executions.

Microsoft's Steve Ballmer: Traditional media will not bounce back Media Guardian 24 Jun 09 Steve Ballmer, the Microsoft chief executive, said today that the global advertising economy has been permanently "reset" at a lower level, warning that media companies should not plan for revenues to bounce back to pre-recession levels. Ballmer, speaking at the Cannes Lions International Advertising Festival, argued that traditional broadcast and print media would have to plan business models around a smaller share of the advertising market, as revenues continue to move to digital outlets. Mark Sweney. Watch Video of Steve Ballmer's keynote here.

United Nations and Marketing Industry Leaders Launch "Hopenhagen" StreetInsider.com 23 Jun 09 The United Nations, the International Advertising Association (IAA), and a coalition of the world's leading advertising, marketing and media agencies today launched Hopenhagen -- a movement that empowers global citizens to engage in the December United Nations Climate Change Conference (COP15) -- at the Cannes Lions International Advertising Festival.

Tribal DDB Amsterdam's "carousel" for Philips scoops Cannes Lions 2009 Film Grand Prix Brand Republic 27 Jun 09 Tribal DDB Amsterdam's Philips "carousel" campaign has won the Cannes Film Grand Prix, while the UK put in a strong performance overall with a total of 19 gongs in the category. The Grand Prix winner, an interactive long form internet film for Philips' 21:9 TV, is the second online film to scoop the Film Grand Prix in recent years, following in the footsteps of the Dove "evolution" spot which secured the award in 2007. Kate Nettleton.

TV Is Snubbed as Philips, Tribal DDB Win Film Grand Prix Advertising Age 27 Jun 09 A sign of the changing times: Tribal DDB persuaded Philips to launch an international movie theater-proportioned TV set brand with a digitally focused campaign that embodied the cinematic experience the Philips Cinema 21:9 is selling. The film jury at the Cannes Lions International Advertising Festival agreed that's the way forward by awarding "Carousel" the Film Grand Prix, which has traditionally gone to the world's best commercial. Laurel Wentz.

Competition and demanding clients hit WPP FT.com 27 Jun 09 Intensifying competition between advertising agencies and hard bargaining from clients is hitting the profitability of WPP, Sir Martin Sorrell warned. "The analysts have opined and you should take your guidance from the analysts," he told the Financial Times at the Cannes Lions International Advertising Festival. Tim Bradshaw.

Microsoft and Publicis strike deal for targeted TV ads The Guardian 25 Jun 09 Microsoft and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap into data from TV set-top boxes to deliver highly targeted TV ads. The deal, which will also create new digital advertising formats, was struck with Publicis Groupe's combined media operation Vivaki and announced at the Cannes Lions International Advertising Festival. Mark Sweney.

Web Companies at Cannes: Wither AOL? Clickz.com 25 Jun 09 All the major Web companies have a presence, however reduced, at the Cannes Lions festival this year. All except one that is. By far the most visible of the Internet giants is premier sponsor Microsoft. Steve Ballmer won Media Person of the Year last night. Zachary Rodgers.

Online films tipped for Cannes success Brand Republic 25 June 09 Speculation is growing that an online film will pip a traditional TV ad to the Cannes Lions Film Grand Prix on Saturday night. There are indications that the winner was unlikely to be a traditional TV ad, with sources suggesting that judges would be likely to favour entries such as Tribal DDB Amsterdam's "carousel" online film for Philips' Cinema 21:9 television. Noel Bussey.

Audio Listen to Cannes Lions-winning Virgin Atlantic 'insanity' radio ad The Guardian 24 Jun 09 Virgin Atlantic ad that won the Cannes Lions Advertising Festival radio grand prix. In it the narrator embarks on a rambling surreal monologue before concluding that a woman is insane for suggesting she had received first class amenities for a business class fare on Virgin Atlantic.

Microsoft CEO still open to partnership with Yahoo itbusiness.net 24 Jun 09 Microsoft Corp, the world's largest software group, is still open to a partnership with search engine giant Yahoo Inc, Chief Executive Steve Ballmer said on Wednesday. "We remain open to a partnership with Yahoo," Ballmer told a seminar at the Cannes Lion 2009 advertising festival. Cyril Altmeyer / Reuters.

Microsoft exec sees mobile ad growth Reuters 24 Jun 09 Mobile phone advertising will account for 5-10 percent of global media ad spending within five years, driven by retailers and demand from emerging countries, a Microsoft executive said. Cyril Altmeyer.

Cannes Lions: Mediacom India bags Gold for Gillette Televisionpoint.com 24 Jun 09 It was the media agencies which brought the elusive Gold Lion for India with Mediacom India winning the Gold for Gillette Mach 3 at the Cannes Lions International Advertising Festival. Mediacom also won a Silver Lion for the same 'To Shave or Not' campaign for Gillette. In all, the day ended on a satisfactory note for India with the total metals tally now at 16. Rahul Kapoor.

Cannes Lions: Rediffusion wins Bronze in Radio Lions Televisionpoint.com 24 Jun 09 This year, only one gold and one Grand Prix were awarded in this category. The Grand Prix was awarded to a campaign for Virgin Atlantic Airline by Network BBDO, Johannesburg and the gold was awarded to the National Thoroughbred campaign, a horse racing event by Devito/Verdi, Johannesburg. Rahul Kapoor.

Thoroughbred Racing Campaign Runs Away With the Gold at Cannes StreetInsider.com 24 Jun 09 For the third time in five years, a thoroughbred raced home with a top lion at the prestigious International Advertising Festival in Cannes. "And They're Off," the celebrated radio advertising campaign for the National Thoroughbred Racing Association, was awarded the sole gold medal award yesterday by the judges at the 56th annual awards show known as the Cannes Lions.

Kit Kat Wins Cannes Media Grand Prix for Edible Postcard Advertising Age 23 Jun 09 In Japan's insanely competitive retail environment, one of the world's most familiar confectionery products, Nestle's Kit Kat, found an unlikely new distribution channel, earning it and its agency, JWT Japan, the Media Grand Prix today at the 56th Cannes Lions International Advertising Festival. Laurel Wentz.

'Best job in the world' campaign storms Cannes Lions advertising awards The Guardian 23 June 09 Tourism Queensland's "Best job in the world" campaign to find a caretaker for an Australian paradise island has scooped the two top awards at the Cannes Lions International Advertising Festival. The campaign, developed by the Brisbane-based agency of Nitro, began with worldwide classified advertising seeking applicants for an "island caretaker" with a salary of £73,000. Mark Sweney.

Day 7: And the Grand Prix goes to... Marketing Direct 23 June 09 A tiny direct response ad bearing the same headline, placed in seven countries across the globe, generating about 26,000 video applicants. Embracing the YouTube generation Cummins Nitro's campaign for Tourism Queensland was the very epitome of UGC, a deserved winner of three golds and the Grand Prix. Daren, joint executive creative director at TMW, has been blogging daily for Marketing Direct from the judging room at the Palais des Festivals on La Croisette. Daren Kay.

McCann Erickson wins only UK Promo Lions Brand Republic 23 Jun 09 McCann Erickson London picked up the only UK awards in the Promo Lions category at the Cannes Lions 2009 advertising festival.The agency scooped two bronzes for its work for the skincare charity Skcin. Noel Bussey.

Twitter links deals with retailers to revenue Chron.com 23 Jun 09 Twitter plans to generate its first revenue this year from companies such as Dell, Whole Foods Market and Starbucks, which use the micro-messaging site to communicate with millions of customers. Twitter co-founder Biz Stone, 35, shot down talks of a buyout by Microsoft or Google. “We’re not having those acquisition discussions, we’re not engaging in them,” he said during the 56th annual Cannes Lions Advertising Festival, which takes place this week. Kristen Schweizer / Bloomberg.

UK scoops 27 Cyber Lions nominations Brand Republic 23 Jun 09 The UK grabbed 27 nominations in the Cyber Lions at the Cannes Lions 2009 - the second highest number of any country. However, the figure was dwarfed by the US, which scooped 55 nominations. Noel Bussey.

Are advertising agencies protesting too much? Campaign Blog 22 Jun 09 Methinks all this talk of cancelled parties and an empty Croisette may turn out to be a case of agencies which doth protest too much. Suzanne Bidlake.

Attendance slumps at Cannes Brand Republic 22 Jun 09 Following the news that entries to the various Cannes Lions awards were down it seems that attendance has also taken an inevitable tumble.Reports suggest that entries are down by around 20 per cent and despite a last minute flurry of delegate registrations, attendance at the week-long festival in the South of France is down by around 40 per cent. Claire Beale.

Bob Geldof To Join Kofi Annan And David Jones At Cannes Lions To Launch Global Campaign On Climate Justice Cannes Lions 17 Jun 09 Bob Geldof will be joining a distinguished panel, led by Kofi Annan, former Secretary General of the United Nations, to launch a major international campaign on climate change at the 56th Cannes Advertising Festival on 26 June 2009.

Cannes Lions and YouTube announce viral award winners Digital Arts 08 Jun 09 Two young creatives have won a viral ad competition organized by the Cannes Lions International Advertising Festival and YouTube to promote Oxfam's climate change campaign. Adeline Chew from Malaysia and Guy Dayan from Israel have become 'Team YouTube', the 39th team competing in the 2009 Young Lions Film Competition.

Cannes Lions 2009 Advertiser Of The Year Award Marketingweb.co.za 14 May 09 The Organisers of the 56th Cannes Lions International Advertising Festival are pleased to announce that this year's prestigious Advertiser of the Year award will be awarded to Volkswagen.

Roger Daltrey and Harvey Goldsmith to talk at Cannes 09 Campaign India 27 Apr 09 Cannes Lions 2009 will bring together two of the music industry's giants - the legendary Roger Daltrey (pictured, left) and music industry impresario Harvey Goldsmith (pictured, right), who will grace the stage as speakers.

Spike Lee named host of ad competition UPI.com 16 Apr 09 MOFILM says acclaimed U.S. filmmaker Spike Lee has been named the host of the user-generated content competition at the Cannes Lions 2009 Advertising Festival. The event is to be held in the South of France June 21-27.

Levy, Schmidt to discuss the future of communications at Cannes 2009 Campaign India 7 Apr 09 Publicis Worldwide has announced that Eric Schmidt (pictured), chairman and CEO of Google and Maurice Lévy, chairman and CEO Publicis Groupe will discuss the future of the communications industry at the 2009 Cannes Lions International Advertising Festival.

Philippa Brown and Nick Waters named as UK judges on Cannes Media Lions jury BrandRepublic.com 6 Apr 09 The Cannes Lions International Advertising Festival has named its 31-strong Media Lions jury with Omnicom Media Group's Philippa Brown and Mindshare's Nick Waters representing the UK. Ian Darby.

Cannes: Yes, You Can Still Live It Up Advertising Age 6 Apr 09 This year, much of the lavish hospitality and laissez-faire attitude toward expense accounts that made the Cannes Lions festival so much fun will be gone -- along with a couple of the biggest agency parties. So here are Ad Age's 10 tips for enjoying the festival if you still want to go but don't have $10,000 to spend (yes, that's what some agency networks used to budget per person for the week). Laurel Wentz.

Steve Ballmer named Media Person of the Year at Cannes BtoB 30 Mar 09 Steve Ballmer, CEO of Microsoft Corp., will be presented with the Media Person of the Year Award at the 56th Cannes Lions International Advertising Festival in June.

DDB Worldwide to Bring Marketing Expert Behind President Obama's Campaign to Cannes Chronicle 3 Mar 09 David Plouffe, the campaign manager behind Barack Obama's historic presidential election, will join the advertising industry for the Cannes Lions International Advertising Festival in France this June. PR Newswire.

Kofi Annan to speak at Cannes Lions 2009 Campaign India 24 Feb 09 Kofi Annan, former secretary general of the United Nations, and currently president of the Global Humanitarian Forum will speak on the human face of climate change. Campaign India Team.

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